Outsourcing your writing projects to a freelance writer (rather than using in-house employees) offers numerous advantages:

1. Most importantly, you want the job done right. There's no point in spending thousands of dollars creating a marketing piece that just doesn't convey the right message to the target audience and achieve the desired result; namely a high-quality image for your company and more business. Hiring a professional writer can help make sure your message is clear, concise and understood by your intended audience.

2. The cost of a freelance writer is just his or her fee, that's it. There are no payroll taxes, benefit costs or other employee expenses you have to pay. In addition, once the project is finished, the writer doesn't cost you anything else until the next project is needed. Business today is increasingly competitive and tightening margins require cost efficiency. A freelancer's fee is easily planned and accounted for in the project's budget.

3. Assigning writing projects to in-house employees may be counter-productive, especially if the employee does not have the writing skills for this kind of work. Writing good, clean copy is harder than it looks and your employees may balk at having this kind of responsibility. Such assignments may also take an employee away from their already-heavy workload and from doing what they do best. Higher productivity leads to lower costs per employee. Hiring a professional writer may be the more cost-effective choice.

4. An outside writer brings a fresh perspective to the message you want to convey. You and your employees may be "too close" to the product, service or program. Through the questions and explanations that accompany the writing process, a freelancer may be better able to view your company and its business from a customer's point-of-view. Such perspective can lead to copy that "speaks to the target audience" in a more effective and persuasive manner.

5. Finally, a freelance writer can bring more focus to the project. Without the possible distractions of other work responsibilities interrupting or delaying completion past intended deadlines, a freelancer can help make sure the project gets done right and on time.

So, give us a call and let's talk about your next writing project…